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How to Write a Great Employer Value Proposition (EVP)

Posted on October 2019

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​Logistics Management’s 2019 Salary Survey revealed that 42% of supply chain workers in the US claim to be “always open to better opportunities.” A busy sector means many competitors are waiting to poach your most valued talent through attractive salaries.

Worried HR and in-house recruitment professionals can prevent this by creating an EVP, or Employer Value Proposition, to strengthen your brand as an employer and attract the best talent suited to the values of your company. This is a statement which expresses the leading benefits your company can provide to employees.

This resource outlines where to begin when crafting a strong EVP. This includes the information needed from stakeholders and existing employees, and advice on how to craft your EVP to appeal to your target audience to attract candidates who will be a good cultural fit.

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