Director of Marketing

Director of Marketing

The Director of Marketing is responsible for leading the North American marketing function across multiple brands, including brand strategy, budget ownership, team leadership, and cross-functional execution. This role partners closely with sales, product development, executive leadership, and global stakeholders to drive growth, strengthen brand positioning, and support commercial objectives. The Director of Marketing will oversee digital marketing, product marketing, trade shows and events, sales enablement, training initiatives, and regional market support.

Responsibilities

• Own and lead the North American marketing strategy, ensuring alignment with business objectives and commercial priorities.
• Serve as a strategic partner to executive leadership, sales, and product teams to drive growth and brand consistency.
• Lead large-scale marketing initiatives including product launches, brand campaigns, website projects, trade shows, showroom activations, and customer-facing programs.
• Manage project scope, timelines, budgets, stakeholders, and execution across multiple initiatives.
• Own marketing budget planning, allocation, forecasting, tracking, and ROI analysis.
• Oversee digital marketing efforts including website management, CRM, email marketing, social media, and performance analytics.
• Develop marketing programs that support specification sales and engagement with architects, designers, and other key industry stakeholders.
• Lead trade show strategy, industry events, and regional marketing activations.
• Create and maintain product marketing materials, sales presentations, training content, and customer-facing collateral.
• Partner with global teams to translate and execute international brand initiatives within the North American market.
• Manage, coach, and develop marketing team members while ensuring executional excellence and brand integrity.
• Gather market insights and customer feedback to support marketing, product, and business decisions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 8+ years of progressive marketing experience.
• Architectural lighting experience is required.
• Experience marketing to architects, designers, specifiers, and other A&D stakeholders.
• Proven experience owning marketing strategy, budgets, and large-scale cross-functional initiatives.
• Strong brand management, product marketing, and commercial marketing experience.
• Experience working closely with sales teams and executive leadership.
• Experience collaborating with global teams and international stakeholders preferred.
• Strong project management, organizational, and budget management skills.
• Proficiency with CRM platforms, CMS tools, Google Analytics, social media platforms, and project management software.
• Excellent communication, leadership, presentation, and stakeholder management skills.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)

Compensation & Location

Salary: $140,000 - $160,000

Locations: Miami, FL | Denver, CO | Chatsworth, CA

Travel: Up to 10% for trade shows, industry events, client meetings, sales support, training, and collaboration with global teams.