Regional Retail Training Manager - Premium Brands - Shanghai

We are partnering with a prestigious international beauty and lifestyle fashion organization with a portfolio of premium, trend-driven brands. As part of its continued growth across Asia Pacific, the business is seeking a Regional Retail Training Manager - Shanghai to lead retail training, capability development, and education excellence across regional markets.

This position will play a critical role in elevating frontline performance, enhancing customer experience standards, and ensuring retail teams are equipped with the knowledge, confidence, and skills to successfully represent the brand and drive commercial results.

Job Responsibilities

Retail Education Strategy

• Develop and execute regional retail education strategies aligned with business objectives and brand priorities.
• Define learning frameworks that strengthen product expertise, selling techniques, customer engagement, and service excellence.
• Drive consistency in retail education standards across multiple markets.

Training & Capability Development

• Design and implement comprehensive training programs for Beauty Advisors, Retail Managers, and Retail Ops Teams.
• Support onboarding, certification, and continuous learning initiatives to build high-performing retail teams.
• Identify capability gaps and provide targeted learning solutions to improve performance.

Store Coaching & Retail Excellence

• Partner closely with market leaders to drive a coaching culture across retail teams.
• Conduct regular field visits to assess training effectiveness, customer experience, and operational execution.
• Coach retail leaders and frontline teams on clientelling, consultation skills, sales techniques, and brand storytelling.

Product Launch & Brand Education

• Lead training plans for product launches, seasonal campaigns, and key commercial initiatives.
• Ensure retail teams are fully prepared to deliver impactful consumer experiences and product recommendations.
• Translate brand vision and product innovation into engaging and effective training experiences.

Learning Content Development

• Create and adapt training materials, facilitator guides, digital learning modules, and educational toolkits.
• Partner with global and regional stakeholders to localize learning content for APAC markets.
• Utilize innovative learning methods and digital platforms to improve engagement and knowledge retention.

Stakeholder Management

• Collaborate with Retail, Commercial, Marketing, and HR teams across the region.
• Act as a trusted education partner to support business growth and retail capability development.
• Manage relationships with external training partners and education vendors where required.

Training Effectiveness & Insights

• Establish KPIs and measurement tools to assess learning effectiveness and business impact.
• Analyze retailer performance, participant feedback, and training outcomes.
• Continuously refine education programs to drive stronger commercial and customer experience results.

Job Requirements

• Bachelor's degree in Business, Marketing or a related discipline.
• 8+ years of experience in retail training, retail education, learning & development, or field coaching within premium beauty, luxury or lifestyle fashion brands.
• Strong track record of delivering retail capability-building initiatives across multiple APAC markets.
• Experience developing training curricula, learning journeys, and retail education programs.
• Excellent facilitation, presentation, and coaching skills.
• Strong stakeholder management and project management capabilities.
• Deep understanding of premium retail environments and customer experience excellence.
• Experience supporting omnichannel retail and digital commerce education initiatives is advantageous.
• Fluent in English and Mandarin Chinese is highly required.
• Willingness to travel regionally occasionally.