Senior Commercial Manager - South East Asia - Power Generation
As the Senior Sales Manager for Southeast Asia, you will be instrumental in launching and scaling the group's power electronics business in a greenfield market. This role requires a hands-on leader to build a robust sales pipeline, establish distributor networks, and drive revenue growth from the ground up. You will act as the pioneer for the markets, directly engaging with clients, recruiting channel partners, and collaborating with APAC leadership to position our power electronic items as the go-to solution for industries demanding reliable power across SEA.
Key Responsibilities
- Execute a market strategy focused on high-potential SEA countries such as Indonesia, Vietnam and Philippines
- Achieve annual sales targets within the company business goal, prioritising new client development as well as maintaining existing accounts
- Build and manage a distributor/dealer network from scratch, ensuring partners meet technical, financial, and compliance standards.
- Conduct joint sales visits, product training, and performance reviews to drive partner accountability.
- Resolve conflicts between channel partners and enforce pricing/margin policies.
- Develop tailored proposals addressing client pain points
- Manage the end-to-end sales cycle, from lead generation to post-sale handover with service teams.
- Implement CRM tools and processes for pipeline tracking, forecasting, and reporting.
- Provide weekly coaching on consultative selling techniques and technical product knowledge.
- Partner with Marketing to localise campaigns
- Work with engineering team and coordinate with finance department closely to ensure business process is smooth
Job Requirements
- Bachelor's in Engineering (Mechanical/Electrical) or any disciplines
- 8-10 years of solid experience in heavy equipment or power electronics industries in business development
- In-depth knowledge of power electronics product specifications such as kW/Hz, load management, fuel types etc
- Familiarity with hybrid systems (solar-diesel, battery storage) preferred
- Fluent in English, any local dialects such as Bahasa Indonesia/Thai/Vietnamese are highly desired
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