Senior Social Media Manager - Rotterdam, Netherlands

Join Our Client's Team and Lead the Social Media Charge!

Are you an adept social media professional with a wealth of experience and a passion for fostering engagement, building relationships, and expanding social media reach? If so, this is your chance to make a real difference at a company that values innovation, creativity, and strategic thinking. Our client, a prominent name in the eCommerce retail sector, is looking for a Senior Social Media Manager to drive their social media presence across the Benelux region to unprecedented levels. This permanent role is based in the bustling and cosmopolitan city of Rotterdam, offering you the opportunity to join a growing team and contribute to the success of a leading consumer goods/FMCG brand.

As a Senior Social Media Manager, you will play a pivotal role in shaping and implementing the social media strategy for this thriving organisation. With a focus on innovation and data-driven decision-making, the successful candidate will be entrusted with the mission of crafting a unique and engaging online presence that resonates with audiences across various platforms. This is more than just a job; it's an opportunity to leave your mark on a forward-thinking brand that thrives on creativity and results.

Key Responsibilities:

• Develop and Execute Social Media Strategy: Take ownership of creating comprehensive and impactful social media strategies that align with the brand's overall objectives. Your ability to think strategically and act decisively will be essential in driving meaningful results and enhancing brand visibility.
• Social Calendar Management: Plan, organise, and oversee a dynamic content calendar that ensures consistent and engaging communication across all relevant social platforms, such as TikTok, Instagram, YouTube, and others. Ensure that the content calendar reflects the brand's voice and resonates with the target audience.
• Content Creation: Develop compelling and platform-specific content that not only attracts attention but also encourages meaningful interactions. Your creativity will be key in crafting visuals, videos, and written content that captivate and inspire audiences.
• Influencer Relations: Design and implement influencer strategies while nurturing strong and authentic relationships with brand ambassadors. Your ability to connect with influencers will help amplify the brand message and build trust among followers.
• Performance Metrics Ownership: Monitor, analyse, and report on social media metrics, including engagement rates, reach, and other key performance indicators. Use these insights to continually refine strategies and achieve measurable growth across all platforms.

What We're Looking For:

• Platform Expertise: Demonstrated experience in managing and optimising social media channels like TikTok, Instagram, and YouTube. A deep understanding of platform-specific trends, features, and audience behaviours is essential.
• Strategic Thinker: Proven ability to conceptualise and execute high-level social media strategies that align with broader marketing and business goals.
• Creative Mindset: A flair for storytelling and content creation that connects with audiences on an emotional level. The ability to transform ideas into impactful campaigns is a must.
• Relationship Builder: Strong interpersonal skills and experience in building and maintaining relationships with influencers, brand ambassadors, and other stakeholders. Authenticity and collaboration are key in representing the brand effectively.
• Analytical Aptitude: A data-driven approach to evaluating social media performance and identifying opportunities for growth. Familiarity with analytics tools and the ability to translate insights into actionable strategies are vital.

Our client is seeking someone who is not only passionate about social media but also dedicated to fostering meaningful connections with audiences and driving measurable success for the brand. This role is perfect for a motivated individual who thrives in a dynamic environment and is ready to take on the challenges of a competitive and fast-moving industry.

If you're excited by the prospect of leading the charge on social media for a brand at the forefront of the eCommerce retail sector, we want to hear from you! Don't miss this opportunity to join a vibrant and innovative team located in the heart of Rotterdam. Apply today and take the next step in your career as a Senior Social Media Manager!