Brand Manager
Brand Manager, Cat Portfolio
Location: Burlington, MA (Hybrid)
About the Opportunity
Our client is a leading premium consumer packaged goods company focused on delivering innovative, science-backed products within the pet nutrition and wellness category. With a strong portfolio of trusted brands and a commitment to consumer-centric innovation, the organization continues to experience significant growth across multiple product segments.
This is an exciting opportunity for a Brand Manager to take ownership of a high-growth product portfolio, helping shape strategy, drive innovation, and execute initiatives that strengthen brand performance and market share.
Key Responsibilities
- Develop a deep understanding of consumers, category dynamics, market trends, brand performance, and product portfolios.
- Analyze brand, product, promotional, and category performance to identify growth opportunities, risks, and emerging trends.
- Lead cross-functional innovation and product renovation initiatives from concept development through commercialization and market launch.
- Build and execute annual brand plans, including product launches, promotional programs, merchandising initiatives, and distribution strategies.
- Leverage consumer insights, syndicated data, and market intelligence to uncover opportunities for portfolio growth and expansion.
- Partner closely with sales, insights, innovation, operations, and marketing teams to drive successful execution of strategic initiatives.
- Support broader business objectives by contributing to the ongoing growth and performance of the organization's brand portfolio.
Qualifications
- Bachelor's degree required; MBA preferred.
- 3-5+ years of Brand Management experience within a Consumer Packaged Goods (CPG) environment.
- Strong analytical capabilities with experience translating data into actionable business strategies.
- Experience utilizing syndicated data platforms such as NielsenIQ or Circana (IRI).
- Demonstrated success leading cross-functional projects and influencing key stakeholders.
- Experience supporting product innovation, commercialization, and go-to-market execution.
- Strong understanding of consumer marketing, packaging development, and brand-building principles.
- Excellent communication, presentation, and project management skills.
Preferred Background
Candidates may come from industries such as:
- Food & Beverage
- Pet Care
- Consumer Health
- Household Products
- Personal Care
- Consumer Wellness
- Retail Consumer Goods
Why Consider This Opportunity?
- Ownership of a highly visible and growing brand portfolio.
- Direct involvement in innovation, product launches, and long-term brand strategy.
- Exposure to senior leadership and cross-functional decision-making.
- Opportunity to make a measurable impact within a fast-growing, consumer-focused organization.
- Collaborative culture with strong investment in employee development and career progression.
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