Senior Marketing Manager
- Develop and manage annual marketing strategies and budgets, aligning with business objectives to drive demand and brand growth.
- Lead the development of go-to-market plans for new products, strategic initiatives, and partnerships.
- Oversee integrated marketing campaigns across digital, events, email, content, print, and PR, working with internal teams and external partners.
- Track and analyze KPIs such as lead volume, ROAS, and conversion rates; use insights to optimize campaign performance and channel mix.
- Partner with product and sales teams to support messaging, positioning, lead nurturing, and customer acquisition.
- Act as the marketing lead and brand advocate, ensuring consistency and alignment across all marketing efforts.
- Bachelor's degree in Marketing, Business, Communications, or related field
- 6-10 years of B2B marketing experience, ideally in industries such as building products, construction, or manufacturing.
- Demonstrated success in developing and executing demand generation and brand marketing strategies.
- Proficient in marketing automation, CRM systems, and analytics tools; strong ability to interpret data and optimize performance.
- Skilled in managing cross-functional teams, agency partners, and marketing budgets; excellent communication and organizational abilities.
FAQs
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