CPG Sales Director - Grocery, Retail, Food Service
CPG Sales Director
Position Overview
My client is seeking a Food Service Sales Representative, ideally located in Dallas, TX, though relocation support is available for highly qualified candidates. This individual will play an essential role in expanding the company's foodservice presence and driving immediate impact.
A key requirement for this position is an established, active book of business within the foodservice channel. The ideal candidate has long-standing relationships across distributors, brokers, and operator accounts and can leverage those partnerships to accelerate growth.
This role suits a driven, entrepreneurial sales professional who excels in dynamic environments and brings a blend of strategic insight, relationship-building strength, and a track record of tangible results.
Key Responsibilities
- Leverage an existing book of business to drive immediate revenue growth and expand the company's footprint across the foodservice channel.
- Develop and execute sales strategies that increase product penetration across key distributors, regional operators, and multi-unit accounts.
- Identify, target, and secure new business opportunities across smoked proteins, cooked meats, marinated offerings, and other value-added categories.
- Maintain and strengthen existing relationships through continuous communication, proactive support, and performance tracking.
- Collaborate with internal operations, marketing, and R&D teams to deliver customized solutions tailored to customer needs.
- Monitor pricing trends, category dynamics, and competitor activity to inform strategy and positioning.
- Maintain accurate forecasting, reporting, and documentation to support internal planning and customer alignment.
Qualifications
- 3+ years of foodservice sales experience, preferably in protein, meat, or grocery-adjacent categories.
- A strong, current book of business is required, including established relationships within foodservice distributors, brokers, and operator accounts.
- Demonstrated success in account management, territory growth, and new business development.
- Entrepreneurial mindset with the ability to work independently and thrive in a fast-paced environment.
- Strong communication, presentation, and negotiation skills.
- Located in Dallas, TX or willing to relocate (relocation assistance available).
What We Offer
- Competitive base salary with performance-based incentives.
- The opportunity to join a rapidly growing, entrepreneurial organization with a national footprint.
- A culture that values ownership, initiative, accountability, and teamwork.
- An environment where high performers can make a visible, meaningful impact.
- Relocation support for qualified candidates with significant industry relationships.
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