Lead of Product Marketing
Title: Lead of Product Marketing
Salary: $140 - $160k/yr
Company Summary: A global, multi-billion dollar manufacturing leader known for its engineering excellence and industrial innovation is seeking a Product Marketing Lead to drive strategic go-to-market efforts across its U.S. portfolio. This is a high-impact opportunity to shape how complex, technical products are positioned, launched, and adopted by industrial buyers across sectors like automotive, aerospace, electronics, and heavy equipment.
The Product Marketing Lead will be responsible for:
- Define and execute go-to-market strategies for new and existing industrial products
- Develop differentiated product positioning and messaging tailored to technical and procurement audiences
- Translate engineering and product innovation into clear, compelling value propositions
- Conduct market segmentation, competitive analysis, and voice-of-customer research
- Build and deliver sales enablement tools, technical collateral, and training programs
- Own KPIs related to product adoption, lead generation, and revenue contribution
The Product Marketing Lead should have the following qualifications:
- 10+ years of experience in product marketing or go-to-market strategy within B2B manufacturing or industrial technology
- Proven success launching and scaling technical products in complex buying environments
- Experience working cross-functionally with engineering, product, and sales teams
- Familiarity with CRM, marketing automation, and product analytics platforms (e.g., Salesforce, HubSpot, GA4)
Benefits & Perks
- Competitive and flexible benefit plans
- Internal mobility and career development programs
- Culture of innovation, collaboration, and impact
If you are interested in the Product Marketing Lead role, then please don't hesitate to apply.
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