Channel Marketing Manager
Title: Channel Marketing Manager
Location: Charlotte, NC
Company Summary:
A leading manufacturer within the consumer electronics industry is seeking a Channel Marketing Manager to drive marketing initiatives across retail, distribution, and e-commerce channels throughout North America. This individual will be responsible for developing and executing channel-specific programs that support brand growth, product launches, and revenue objectives while working closely with sales, product management, and channel partners.
The Channel Marketing Manager will be responsible for:
- Developing and executing channel marketing programs across retail, distribution, and e-commerce partners
- Supporting product launches through coordinated go-to-market strategies and channel activation plans
- Creating and managing partner marketing campaigns, promotions, and merchandising initiatives
- Collaborating closely with sales teams to align marketing efforts with business objectives and growth opportunities
- Working with product management to develop product positioning, messaging, and channel-specific content
- Managing marketing assets, product collateral, digital content, and sales enablement materials
- Analyzing campaign performance, market trends, and competitive activity to identify areas for growth and optimization
- Supporting retail and distribution partners with marketing programs, training materials, and promotional initiatives
- Coordinating with internal and external stakeholders to ensure successful execution of marketing activities
- Managing multiple projects simultaneously while ensuring deadlines and business objectives are met
The Channel Marketing Manager should have the following qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in Channel Marketing, Trade Marketing, Product Marketing, or a related commercial marketing role
- Experience within the consumer electronics industry required
- Experience supporting retail, distribution, and/or e-commerce sales channels
- Strong understanding of go-to-market strategy and product launch execution
- Experience developing marketing campaigns, promotional programs, and channel-focused initiatives
- Strong project management and organizational skills
- Excellent communication and cross-functional collaboration abilities
- Data-driven mindset with experience analyzing campaign performance and market trends
- Proficiency with Microsoft Office applications, particularly PowerPoint and Excel
Preferred Qualifications:
- Experience working with major retail, distribution, or omnichannel partners
- Background supporting consumer technology or electronic accessory products
- Experience collaborating with sales teams on channel growth strategies
- Exposure to digital marketing, e-commerce marketing, or shopper marketing initiatives
If you are interested in joining a growing consumer products organization where you can drive channel growth, support innovative product launches, and make a direct impact on commercial success, please submit your resume to be considered.
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