Wholesale Manager - HK & Macau - Lifestyle Sports
Our client is a well-established global lifestyle sportswear brand with a strong presence across Asia-Pacific. To support continued business growth, they are seeking an experienced Wholesale Manager to lead wholesale and franchise distribution activities across Hong Kong & Macau as well as small amount of North Asian markets.
This is an exciting opportunity for a commercially driven sales professional with a proven track record in wholesale, franchise management, and regional business development within the fashion, apparel, footwear, accessories, or lifestyle sectors.
Key Responsibilities
- Develop and execute sales strategies to drive revenue growth, market share, and profitability across HK & Macau regions especially.
- Manage and expand relationships with wholesale accounts, distributors, franchise partners, and key stakeholders.
- Identify new business opportunities and drive market expansion through strategic partnerships and market penetration initiatives.
- Support franchise partners and wholesale customers during seasonal buying processes, utilizing sales insights, product trends, and market intelligence.
- Monitor inventory levels and provide guidance to business partners on stock planning and replenishment strategies.
- Collaborate closely with Retail, E-commerce, Marketing, and regional Sales teams to ensure alignment across commercial objectives.
- Analyze market trends, competitor activities, customer behavior, and commercial performance to identify growth opportunities.
- Prepare sales forecasts, business plans, and performance reports to support strategic decision-making.
- Drive sell-through performance and implement action plans to achieve sales targets across all distribution channels.
- Partner with Marketing teams to develop localized promotional campaigns and brand initiatives.
Job Requirements
- Bachelor's degree in business, Marketing, Sales, or a related discipline.
- Proven experience in wholesale sales, distributor management, or franchise management within the fashion, apparel, accessories, sporting goods, or lifestyle sectors.
- Strong understanding of wholesale distribution, franchise operations, and multi-channel retail environments.
- Demonstrated success in developing and executing commercial strategies that deliver sustainable revenue growth.
- Strong negotiation, relationship management, and business development capabilities.
- Analytical mindset with experience using sales data and market insights to drive business decisions.
- Excellent communication and stakeholder management skills.
- Fluent in English, Cantonese and Mandarin Chinese
- Willingness to travel across the regions as required.
What's on Offer
- Opportunity to join a leading international consumer brand.
- Regional exposure across multiple markets and channels.
- Dynamic and entrepreneurial working environment.
- Competitive compensation package with performance-based incentives.
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