Brand Activation Manager - Shanghai (Premium Consumer Brands)
Our client is a globally recognized leader in prestige beauty and fashion brands, with a portfolio of iconic international brands distributed across luxury retail, department stores, specialty beauty channels, and e-commerce platforms worldwide.
As part of its continued growth in China, the business is seeking a commercially driven Brand Activation Manager to develop and execute integrated consumer engagement strategies that strengthen brand desirability, accelerate customer acquisition, and drive retail performance across multiple channels.
The Opportunity
Reporting to the Marketing leadership team, the right talent will play a pivotal role in translating brand strategy into impactful consumer experiences. This individual will lead the planning and execution of innovative activation campaigns, combining digital, retail, experiential, CRM, social media, and influencer engagement initiatives to maximize consumer reach and conversion.
The ideal candidate is passionate about beauty, consumer behavior, and emerging marketing trends, with a proven track record of delivering successful 360° activation programs within premium beauty, luxury, fashion, lifestyle or consumer brands.
Job Responsibilities
- Develop and execute integrated consumer activation strategies aligned with brand objectives and business priorities.
- Lead the planning and implementation of seasonal campaigns, product launches, and key commercial moments.
- Collaborate closely with Brand Marketing, Retail, E-commerce, CRM, PR, Social Media, and Commercial teams to ensure consistent consumer experiences.
- Drive online-to-offline (O2O) activation initiatives to increase traffic, engagement, and conversion.
- Partner with external agencies, media partners, KOLs, influencers, and event vendors to deliver best-in-class campaigns.
- Utilize consumer insights, market intelligence, and campaign analytics to optimize activation effectiveness and ROI.
- Develop innovative experiential marketing initiatives to enhance brand visibility and customer engagement.
- Manage activation budgets, timelines, and campaign performance reporting.
- Monitor competitive activities, consumer trends, and emerging platforms within the China market.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related discipline.
- 5-8 years of experience in consumer marketing, brand activation, trade marketing, retail marketing, or integrated marketing.
- Experience within beauty, fashion, lifestyle consumer or sportswear industries is highly preferred.
- Strong understanding of the China consumer landscape and digital ecosystem.
- Proven ability to develop and execute integrated 360° consumer campaigns.
- Strong project management and stakeholder management skills.
- Data-driven mindset with the ability to interpret consumer insights and campaign performance metrics.
- Fluent Mandarin and professional English communication skills.
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