Brand Manager, Marketing Innovation
- Lead end-to-end innovation projects from ideation through product launch and commercialization.
- Identify growth opportunities through consumer insights, market trends, competitive analysis, and customer feedback.
- Develop and execute innovation strategies that support brand and business objectives.
- Partner with Sales, Marketing, Finance, Operations, R&D, and Supply Chain teams to bring new products to market.
- Build business cases and recommendations supported by strong financial analysis and forecasting.
- Manage multiple projects simultaneously while ensuring timelines and deliverables are met.
- Present innovation plans, project updates, and strategic recommendations to senior leadership.
- Drive cross-functional alignment throughout the product development process.
- Monitor product performance and recommend actions to optimize business results.
- Support long-term portfolio growth and innovation initiatives across key categories.
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of Brand Management, Innovation, Product Marketing, or related CPG experience.
- Consumer Packaged Goods (CPG) experience is required.
- Proven experience leading projects from concept through launch.
- Strong understanding of financial analysis, forecasting, budgeting, and business performance metrics.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to influence and lead cross-functional teams without direct authority.
- Strong project management and organizational skills.
- Experience in pet care, pet treats, lawn & garden, toys, or other consumer product categories is highly preferred.
- Demonstrated ability to analyze trends and translate insights into actionable business recommendations.
- Well-rounded marketing professional with both strategic and analytical capabilities.
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