Director of Sales - Flooring
If you have hardwood or LVP experience, living in GA, TN, AL, SC, or FL - Reach out!
Overview
The Regional Sales Director is responsible for driving profitable growth across retail and wholesale channels within a defined region, with a focus on hard surface flooring products. This role leads and develops a team of Territory Sales Managers, executes regional sales strategies, and builds strong customer relationships to achieve revenue, margin, and market expansion goals. The position requires a balance of strategic leadership, hands-on sales execution, and cross-functional collaboration.
Requirements
- Lead, coach, and develop a team to achieve sales and profitability targets
- Establish and monitor KPIs and performance expectations
- Execute regional sales strategies including product launches, pricing, promotions, and merchandising
- Drive expansion of retail and distributor partnerships and identify growth opportunities
- Build and maintain strong relationships with key customers and partners
- Analyze sales performance, market trends, and competitive activity
- Report on revenue, margin, and distribution metrics to leadership
- Collaborate cross-functionally with internal teams to support business objectives
- Manage inventory initiatives, including closeouts and excess stock
- Travel extensively to support field execution and customer engagement
Qualifications
- 10+ years of outside sales experience, including 4-6+ years in a leadership role
- Experience in flooring - LVP and Hardwood are a must!
- Demonstrated ability to drive revenue growth and lead high-performing teams
- Strong communication, analytical, and organizational skills
- Experience with retail-focused distribution models preferred
- Knowledge of merchandising, pricing, promotions, and inventory management
- Entrepreneurial, results-driven, and hands-on leadership style
- Ability to travel frequently (approximately 75% of the time)
FAQs
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