Sr. Brand Manager
Senior Brand Manager
A leading food manufacturer is seeking a Senior Brand Manager to lead a flagship brand. This role acts as the business owner, driving P&L performance, brand growth, innovation, and marketing across retail and omni-channel environments.
Responsibilities
- Own brand P&L and deliver against sales, profit, and share targets.
- Lead brand strategy, positioning, and execution across all channels.
- Partner cross-functionally with Sales, R&D, and Revenue teams to drive growth.
- Develop and execute integrated marketing campaigns and agency partnerships.
- Drive omni-channel activation across retail, e-commerce, and in-store.
- Leverage syndicated data (IRI/Circana) to inform strategy and optimize performance.
- Lead innovation and commercialization, building a multi-year pipeline.
- Own pricing, promotion strategy, and category growth initiatives.
- Manage budgets, ensuring strong ROI and financial delivery.
Qualifications
- 7+ years of CPG brand marketing experience, preferably food & beverage.
- Bachelor's required; MBA preferred.
- Proven P&L ownership and brand growth experience.
- Strong analytical skills with IRI/Circana experience.
- Strong communication, leadership, and strategic thinking skills.
Benefits
- Competitive compensation + bonus
- Hybrid work environment
- Full benefits package
If you are interested in the Senior Brand Manager opportunity, apply today!
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