Vice President of Marketing
We're partnering with a leading North American manufacturer and solutions provider to identify a Vice President of Marketing. This is a high-impact leadership role responsible for building a modern, data-driven marketing function that drives demand, strengthens brand positioning, and directly supports revenue growth across complex sales channels.
This executive will play a critical role in shaping go-to-market strategy, elevating customer engagement, and aligning Marketing with Sales, Product, and Operations.
What You'll Own
Marketing Strategy & Growth
- Define and execute a comprehensive GTM strategy across B2B and select B2C segments
- Build a scalable, insight-driven marketing roadmap rooted in segmentation, lifecycle marketing, and customer journey design
- Drive customer acquisition, retention, and loyalty initiatives using data, analytics, and customer insights
Demand Generation & Revenue Impact
- Lead multi-channel demand generation programs, including ABM strategies targeting enterprise accounts
- Own pipeline contribution and full-funnel performance (marketing-sourced and influenced revenue)
- Partner closely with Sales and RevOps to optimize conversion, attribution, and funnel efficiency
Product Marketing & Positioning
- Shape value proposition, messaging, and brand narrative to resonate with technical buyers and decision committees
- Support product launches and lifecycle management to drive adoption, upsell, and cross-sell
- Elevate the brand from transactional supplier to strategic partner
Sales Enablement
- Equip Sales with high-impact tools, content, and insights (case studies, ROI tools, competitive intel)
- Create strong alignment on lead quality, account prioritization, and conversion processes
Digital & Market Presence
- Oversee digital marketing strategy (web, SEO, paid channels, emerging AI-driven discovery)
- Lead events, trade shows, and industry engagement to strengthen brand visibility and market leadership
Voice of Customer & Insights
- Build and scale VoC programs (NPS, customer feedback loops, advisory councils)
- Translate insights into actionable improvements across product, service, and experience
Team Leadership & Operations
- Lead and develop a high-performing marketing organization
- Manage budget, agency partnerships, and martech stack
- Drive adoption of modern tools, automation, and AI capabilities
What We're Looking For
- 10-15+ years of progressive marketing experience, including senior leadership
- Proven success driving demand generation and measurable revenue growth in complex sales environments
- Experience supporting channel, distribution, or contractor-driven go-to-market models is highly relevant
- Strong grasp of modern marketing technology (CRM, automation, analytics, AI tools)
- Track record of building and leading high-performing teams
- Highly analytical, data-driven, and results-oriented
- Ability to operate strategically while also executing as a hands-on leader
FAQs
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