Digital Marketing Specialist

We're supporting one of our clients in the Energy Services space on their search for a Digital Marketing Specialist to support and execute multi-channel digital marketing initiatives with a strong focus on LinkedIn social media management, digital campaign execution, Salesforce integration, and performance analytics. This role is ideal for a highly organized, analytical, and detail-oriented professional who thrives in a fast-paced, data-driven environment. You'll manage corporate social platforms, implement baseline marketing metrics, track progress over time, optimize digital campaigns, and help ensure accurate data flow and automation between marketing tools and Salesforce.

Key Responsibilities Social Media & Campaign Execution

• Own and manage presence on LinkedIn, including scheduling content, monitoring engagement, and optimizing performance.
• Occasionally execute and maintain paid social and digital advertising campaigns (primarily LinkedIn Ads; may include Google Ads and display).
• Maintain campaign calendars, assets, timelines, and deliverables to ensure smooth execution.
• Assist with multi-channel marketing initiatives across paid media, SEO, email, and digital outreach.

Content, Website & Digital Support

• Update and maintain landing pages, and digital assets using CMS tools (e.g., HubSpot, Pardot / Salesforce Marketing Cloud).
• Assist with marketing emails and digital communications, ensuring proper Salesforce integration and automation triggers

Analytics, Reporting & Optimization

• Establish baseline digital marketing metrics and track progress over time.
• Report on progress, including clicks, conversions, engagement, cost per lead, and channel performance.
• Use Salesforce, Google Analytics, and social media analytics tools to improve tracking accuracy and identify optimization opportunities.
• Support marketing data maintenance, lead routing workflows, and integrations that ensure accurate syncing between platforms.

Requirements

• 2 years of experience in B2B digital marketing, with hands-on experience in social media management (LinkedIn preferred), data analytics, and digital campaign execution.
• Recent experience Salesforce integrations or automations.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide insights.
• Highly detail-oriented and process-driven with strong organizational skills and ability to manage multiple project simultaneously.
• Self-motivated and proactive, with the ability to learn new tools and work both independently and collaboratively.
• Excellent written communication skills.