Director of Product Marketing
Overview
We are seeking a commercially driven and technically capable Product Marketing & Technical Business Development Director to lead growth initiatives across a portfolio of advanced technology products. This individual will be responsible for driving revenue growth, expanding market presence, and increasing customer adoption through a combination of product marketing, business development, and strategic product leadership.
Working closely with sales, engineering, operations, and executive leadership, this person will translate market and customer needs into actionable product strategies, support new product introductions, and drive measurable business results through design wins, market penetration, and new revenue generation.
Key Responsibilities
- Partner with executive leadership to develop annual product line budgets, forecasting models, and growth plans.
- Establish and execute design-win strategies, including expanding qualified opportunities, improving sample-to-production conversion rates, and driving associated revenue growth.
- Lead positioning, messaging, and go-to-market strategies for new product launches within highly technical markets.
- Collaborate with engineering teams to develop technical content, application notes, and launch materials that support product commercialization efforts.
- Maintain competitive intelligence on alternative technologies, products, and market trends to strengthen market positioning and differentiation.
- Engage directly with customers, design engineers, procurement teams, OEMs, and channel partners to understand application requirements and identify new business opportunities.
- Work cross-functionally with R&D, Quality, Operations, and Sales to prioritize product development initiatives based on customer feedback and market demand.
- Develop business cases and financial models for new product introductions, including pricing strategies, profitability targets, and return-on-investment analysis.
- Present business performance updates to executive leadership, including new product revenue contribution, pipeline development, market share growth, and design-win progress.
- Support and train direct and channel sales teams on product positioning, technical applications, and value propositions to improve customer engagement and win rates.
- Serve as a key voice of the customer, influencing product direction and long-term growth strategies.
Qualifications
- Bachelor's degree in Engineering, Materials Science, Business, or a related technical discipline.
- 8+ years of experience within product marketing, technical sales, business development, product management, or related commercial leadership roles.
- Experience supporting highly technical products within industries such as semiconductors, advanced materials, electronics, photonics, MEMS, medical devices, or related markets.
- Demonstrated success developing and launching new products, including business case development, pricing strategy, and go-to-market execution.
- Experience working with distributors, channel partners, and strategic customers to drive market expansion and revenue growth.
- Strong ability to lead cross-functional initiatives across engineering, sales, operations, and executive teams.
- Ability to communicate effectively with technical and commercial stakeholders, including engineers, purchasing teams, and executive leadership.
- Proven track record of driving design wins, product adoption, and revenue growth within complex technical environments.
- Strong analytical and financial acumen, including forecasting, pricing, and market assessment capabilities.
- Willingness to travel as needed to support customers, industry events, and business development initiatives.
Preferred Background
- Semiconductor packaging
- Electronic component handling
- Advanced materials
- Device handling solutions
- Precision manufacturing
- Optoelectronics and photonics
- MEMS technologies
- Technical industrial products and solutions
This position offers the opportunity to play a highly visible role influencing product strategy, market growth, customer engagement, and long-term business performance within a technology-focused organization.
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