Associate Brand Manager
- Support new product development, packaging improvements, and line extensions through analysis and collaboration with R&D.
- Analyze market research, POS data, and sales performance to inform strategy and forecasting.
- Create compelling sales presentations and support consumer communication initiatives with agency partners.
- Monitor competitive activity, category trends, and SKU portfolio performance to guide decision-making.
- Assist with inventory management, S&OP processes, and cross-functional project execution.
- Develop P&Ls for new and existing items to evaluate pricing, cost, and trade support scenarios.
- Maintain data integrity in syndicated databases and support consumer research initiatives.
- Bachelor's degree in Marketing, Business, or a related field required
- 3+ years of marketing experience, including at least 1 year in a brand management role within CPG
- Proficient in analyzing POS and panel data (e.g., Circana/Nielsen)
- Experience with market research and P&L analysis
- Skilled in Microsoft Office Suite
- Ability to travel as needed
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