VP of Sales
Role Overview:
The Vice President of Sales is responsible for developing and executing the company's sales strategy to drive revenue growth, profitability, and market share within the food and beverage industry. As a member of the executive leadership team, this individual will lead national sales initiatives, manage key customer relationships, and develop a high-performing sales organization.
The VP of Sales will collaborate closely with Marketing, Operations, Finance, Supply Chain, and Executive Leadership to achieve business objectives and support the company's long-term growth strategy.
Key Responsibilities:
Sales Leadership
- Lead, develop, and mentor a high-performing sales organization.
- Establish sales objectives, performance metrics, and accountability measures.
- Recruit, retain, and develop top commercial talent.
- Foster a culture of collaboration, execution, and customer focus.
Strategic Growth & Business Development
- Develop and execute sales strategies to achieve revenue and profitability goals.
- Identify new market opportunities, customers, and sales channels.
- Lead annual sales planning, forecasting, and business reviews.
- Drive strategic partnerships with key customers, distributors, and brokers.
Revenue & Performance Management
- Own sales, gross margin, and profitability performance.
- Monitor forecasts, pipeline activity, and key performance indicators.
- Analyze market trends, customer performance, and competitive activity.
- Partner with Finance on budgeting and revenue planning.
Customer & Channel Management
- Build and maintain relationships with key retail, food service, and distribution partners.
- Negotiate customer agreements and growth initiatives.
- Develop joint business plans to strengthen customer partnerships.
- Represent the company at customer meetings, trade shows, and industry events.
Cross-Functional Leadership
- Collaborate with Marketing, Operations, and Supply Chain to align commercial strategies.
- Support product launches, promotional programs, and customer initiatives.
- Provide regular performance updates and recommendations to executive leadership.
Experience Required:
- Bachelor's degree required; MBA preferred.
- 10+ years of sales leadership experience within food & beverage or CPG.
- Proven track record of driving revenue growth and leading high-performing sales teams.
- Experience managing national accounts, distributors, brokers, and multi-channel sales organizations.
- Strong skills in strategic planning, forecasting, negotiation, and team leadership.
- Excellent communication and relationship-building abilities.
Experience Preferred:
- Experience working with major retail, grocery, club, convenience, or food service accounts.
- Established network within the food and beverage industry.
- Experience leading sales organizations in a high-growth environment.
Key Benefits:
- Base Salary Range: $220,000 - $260,000 + annual bonus potential (flexibility based on experience)
- Location: Remote
- 401(k)
- PTO Plan
- Medical, Dental, & Vision Insurance
FAQs
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