Director of Commercial

Role Overview:

This position leads the financial planning and analysis function, focusing on forecasting, budgeting, performance analysis, and strategic financial insights while collaborating closely with Sales and Marketing teams. The role partners cross-functionally to drive financial accuracy, transparency, and actionable insights across the organization.

Key Responsibilities:

Forecasting, Close, and Financial Analysis

• Lead monthly, quarterly, and annual forecasting cycles, including revenue, expense, P&L, balance sheet, and cash flow projections.
• Analyze actual results versus forecast, budget, and prior periods, identifying root causes and collaborating with cross-functional teams.
• Develop and present forecast analysis to senior stakeholders, tailoring insights to audience needs.
• Identify and vet risks and opportunities in collaboration with business leaders, providing independent analysis of trends.
• Align financial forecasts with demand planning and ensure accurate SG&A tracking and accruals.

Business Performance & Reporting

• Build financial models to project sales and cost trends by brand, category, customer, and SKU.
• Integrate internal and external data sources to explain performance drivers such as market share, household penetration, and channel mix.
• Deliver actionable insights and lead presentations to senior leadership, fostering a shared understanding of business trends.
• Continuously improve reporting tools, KPIs, and scorecards using advanced analytics and technology.

Marketing & Sales Initiative Analysis

• Model financial impact of marketing and sales initiatives, including volumetric assumptions, trade spend, and capital implications.
• Conduct ROI analysis of trade and marketing investments, supporting strategic planning with key customers.
• Own pricing models and conduct sensitivity analysis to guide promotional and pricing decisions.

Budgeting, Long-Range Planning & Controls

• Lead the annual operating plan process, coordinating inputs and guidance across departments.
• Develop long-range financial forecasts and partner on risk mitigation strategies.
• Drive continuous improvement in forecasting accuracy and budgeting processes.
• Maintain compliance with financial policies and controls.

Team Leadership & Systems Mastery

• Mentor finance and accounting professionals, fostering technical and collaborative skills.
• Develop expertise in financial systems and data sources to support analysis and modeling.

Key Metrics & Accountabilities

• Forecast accuracy across EBITDA, net income, cash flow, and balance sheet.
• Timeliness and quality of forecast cycles and variance analysis.
• Effectiveness of reporting materials and stakeholder satisfaction with insights.
• Responsiveness and collaboration with commercial and functional teams.