Product Marketing Manager - Medical
My Client is seeking a highly driven Product Marketing Manager to lead global commercialization and marketing initiatives for innovative medical technology products. This role is responsible for driving product launches, market development, customer education, commercial partner engagement, and product adoption strategies across international markets.
The ideal candidate combines strong medical device marketing expertise with commercial acumen and clinical market knowledge, enabling successful product adoption and sustained business growth.
Key Responsibilities
Product Launch & Commercial Strategy
- Lead new product introductions, including market positioning, segmentation, pricing, and go‑to‑market strategy.
- Develop and execute commercialization plans to drive product adoption and market growth.
- Support equipment, consumable, and accessory product portfolios throughout the product lifecycle.
Marketing & Market Development
- Develop and execute strategic marketing plans based on customer, market, and competitive insights.
- Create and maintain marketing collateral, sales tools, and customer-facing materials.
- Drive continuous improvement of digital marketing content and online presence.
Training & Education
- Design and deliver educational programs for customers, distributors, and commercial partners.
- Support product training initiatives and ensure stakeholders are equipped to successfully market and utilize products.
- Partner with key customers and clinical users to encourage adoption and utilization.
Distributor & Commercial Partner Management
- Collaborate with distributors and commercial partners to support local market launches and commercial execution.
- Provide marketing guidance and support to ensure alignment with global strategies.
- Help drive revenue growth through strong relationships and effective channel support.
Market Intelligence & Clinical Collaboration
- Gather market intelligence and customer feedback to identify growth opportunities and future product needs.
- Collaborate with clinical experts and key opinion leaders to support product development and marketing initiatives.
- Monitor industry trends, competitive activity, and emerging market opportunities.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
- 5+ years of product marketing experience within medical devices or other highly technical healthcare products.
- Experience launching products and supporting international commercial markets.
- Experience working with distributors, channel partners, and external stakeholders.
- Strong presentation, communication, and organizational skills.
- Ability to work independently in a fast-paced environment.
Preferred
- Experience supporting procedural or capital medical equipment.
- Familiarity with clinical studies, product adoption strategies, and regulatory environments.
- Experience working with physician stakeholders and clinical opinion leaders.
- Background in healthcare technology, surgical devices, or other specialized medical markets.
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.
That's why we recommend registering your CV so you can be considered for roles that have yet to be created.
Yes, we help with CV and interview preparation. From customised support on how to optimise your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.