Senior Director of Global Product Marketing
We are seeking two strategic Senior Directors of Product Marketing to lead innovation and category growth for a high-growth, industry-leading consumer brand. These roles will be responsible for shaping product marketing strategies across multiple categories, driving go-to-market execution, and leading high-performing teams to deliver measurable business impact.
This is a unique opportunity to influence the future of consumer products and play a key role in accelerating brand growth in a competitive market.
Key Responsibilities
Category & Market Strategy
- Define and execute product marketing strategies across multiple categories.
- Develop positioning, messaging, and go-to-market plans that resonate with consumers and retail partners.
- Ensure consistent brand identity and storytelling across all channels.
Innovation & Go-to-Market Leadership
- Partner with Product Development and Brand teams to launch new products with maximum impact.
- Drive category growth through data-driven insights and competitive analysis.
- Lead integrated marketing campaigns that deliver measurable ROI.
Team Leadership & Collaboration
- Build, mentor, and inspire a high-performing product marketing team.
- Collaborate cross-functionally with Sales, Digital, and Operations to ensure alignment and execution.
- Foster a culture of innovation and accountability.
Qualifications
- 10+ years of progressive experience in product marketing, with at least 5 years in leadership roles.
- Proven success in consumer products and multi-category marketing strategies.
- Strong leadership and people management skills.
- Expertise in go-to-market strategy, brand positioning, and category growth.
- Ability to thrive in a hybrid work environment and manage complex projects.
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