Commercial Director - APAC
About the Company
Our client is a globally recognised premium sports and live entertainment organisation experiencing rapid international growth across Asia Pacific. With a strong focus on innovation, sustainability, elite competition, and world-class fan experiences, the business partners with leading multinational brands, agencies, and host cities worldwide.
They are now seeking an experienced Commercial Director, APAC Partnerships to drive sponsorship and partnership revenue growth across Asia Pacific
This opportunity is ideal for a commercially driven leader from the sports, luxury, premium live entertainment who thrives in a high-growth international environment.
Key Responsibilities
Commercial Partnerships & Revenue Growth
- Develop and execute regional commercial partnership strategies across APAC to exceed revenue targets
- Identify, prospect, negotiate, and close high-value sponsorship and partnership opportunities
- Build a strong regional pipeline across:
- Sponsorships
- Brand collaborations
- Licensing
- Hospitality
- Experiential activations
- Strategic supplier partnerships
- Create compelling, customised partnership proposals and commercial presentations
- Leverage agency and regional brand networks to unlock new business opportunities
Strategic Relationship Management
- Build and manage senior-level relationships
- Structure innovative partnership solutions beyond traditional sponsorship models
Regional Market Development
- Analyse APAC market trends, sponsorship opportunities, and competitive landscape
- Represent the organisation at industry conferences, sporting events, and networking forums
- Collaborate closely with regional event and host city stakeholders
Cross-Functional Collaboration
- Partner with global marketing, activation, media, and finance teams to ensure effective partnership execution
- Support commercially compelling storytelling and sales materials development
- Provide leadership with regular updates on pipeline performance, forecasts, and market insights
Job Requirements
- 15-20 years of experience in commercial partnerships, B2B account management and business development, licensing and distribution
- Strong track record of closing complex, high-value regional deals
- Deep understanding of the APAC sponsorship and partnership ecosystem
- Existing network with senior brand and agency stakeholders across Asia Pacific
- Strong commercial acumen and strategic thinking capability
- Excellent presentation, negotiation, and relationship-building skills
- Entrepreneurial, proactive, and highly self-driven
- Comfortable navigating a fast-paced international environment
- Fluency of English and Mandarin Chinese is required
- Bachelor's degree required
- Willingness to travel extensively regionally and internationally
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