Digital Marketing Manager
We are partnering with a growing, market-leading manufacturer to hire a Digital Marketing Manager who will play a critical role in scaling and modernizing digital marketing capabilities.
What You'll Do
Own Digital Marketing Execution
- Act as the central point of coordination for digital marketing initiatives
- Translate strategy into clear project plans, timelines, and deliverables
- Manage workflows, dependencies, and cross-functional alignment
Lead Website & Digital Experience Operations
- Oversee day-to-day operations across web properties and digital touchpoints
- Coordinate content updates, SEO enhancements, UX improvements, and site changes
- Ensure all updates are implemented, tested, and launched accurately
Manage Customer Journey & Lead Workflows
- Oversee lead capture processes including forms, routing, and tracking
- Partner cross-functionally to ensure leads are delivered and handled effectively
- Support marketing automation processes and customer journey optimization
Own Vendor & Agency Performance
- Manage relationships with external agencies and marketing partners
- Provide direction, prioritize work, and ensure quality execution
- Review deliverables for accuracy, consistency, and performance standards
Drive Marketing Technology & Data Quality
- Serve as the business owner for key marketing platforms (CMS, SEO tools, analytics, etc.)
- Coordinate system integrations and maintain data governance standards
- Ensure proper tracking, reporting, and campaign attribution
Ensure Quality & Operational Excellence
- Lead QA processes across campaigns, web updates, and digital releases
- Conduct audits to identify issues and improve performance
- Support structured release management processes
Support AI & Process Innovation
- Leverage AI tools to improve marketing efficiency and scalability
- Identify opportunities to enhance workflows and execution speed
What We're Looking For
- 6-10+ years of experience in digital marketing, marketing operations, or similar roles
- Hands-on experience with website management, CMS platforms, SEO, and campaign execution
- Strong understanding of lead lifecycle management, tracking, and digital workflows
- Experience working with or managing agencies and third-party vendors
- Familiarity with marketing technology tools and analytics platforms
- Exposure to AI tools within marketing environments is a plus
Key Strengths:
- Highly organized with strong project management skills
- Able to work cross-functionally and influence without direct authority
- Comfortable operating in a fast-paced, evolving environment
- Willing and able to stay hands-on when needed
FAQs
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That's why we recommend registering your resume so you can be considered for roles that have yet to be created.
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