UK Sales Manager - (Major Multiples)
UK Sales Manager - Major Multiples
Location: United Kingdom (Field‑based)
Reports to: Commercial Director
Industry: Premium Food & FMCG
Overview
A fast‑growing premium food business is seeking an experienced UK Sales Manager to lead and expand its presence within the Major Multiples. This is a pivotal role responsible for driving retailer relationships, accelerating distribution, and delivering sustainable sales and profit growth across the UK grocery landscape.
Key Responsibilities
Account Management & Growth
- Own the commercial relationships with major UK grocery retailers (e.g., Tesco, M&S, Sainsbury's, Asda, Morrisons, Waitrose, Co‑op).
- Deliver annual revenue, margin, and distribution targets through effective planning and execution.
- Lead annual joint business planning, range reviews, and promotional negotiations.
Customer Engagement & Category Strategy
- Build strong cross‑functional relationships with buying, category, and supply teams at each retailer.
- Use category insights, market data, and shopper behaviour analysis to shape recommendations and influence retailer decisions.
- Identify opportunities for value creation through range optimisation, pricing, and branded activation.
Commercial Execution
- Manage promotional planning, forecasting, and post‑promotion analysis to ensure ROI and margin integrity.
- Monitor performance against the commercial plan, adjusting quickly to trends or risks.
- Partner with supply chain and operations to optimise availability, service levels, and demand accuracy.
New Business Development
- Secure new listings, drive distribution gains, and build a strong pipeline of growth opportunities.
- Work closely with NPD and marketing teams to launch innovations successfully into retail.
Internal Leadership & Collaboration
- Act as the voice of the customer internally, sharing insights and influencing strategic decision‑making.
- Collaborate closely with Marketing, Category, Finance, and Supply Chain teams to deliver a cohesive go‑to‑market strategy.
- Support demand planning and commercial forecasting with accurate, data‑driven inputs.
Skills & Experience Required
- Proven success managing Major Multiples within FMCG ideally in food, chilled categories, or premium brands.
- Strong commercial acumen with experience in JBP, P&L management, and negotiation at a senior retailer level.
- Excellent understanding of UK grocery retail dynamics and category management principles.
- Confident using data sources such as Nielsen/IRI/Kantar to shape strategy and recommendations.
- Resilient, proactive, and entrepreneurial mindset with the ability to work autonomously.
- Strong relationship‑builder with outstanding communication and presentation skills.
What You'll Bring
- A growth‑oriented, results‑driven approach.
- Ability to operate in a fast‑moving, scaling environment.
- Passion for premium food, brand building, and delivering outstanding execution at the shelf.
If you'd like further information contact or APPLY NOW!
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