Marketing and Communications Manager
Overview:
Our client is in search of a dynamic Marketing and Communications Manager to lead strategic marketing efforts, oversee digital content initiatives, and drive brand engagement across platforms. This role is ideal for a creative and analytical professional who thrives in a collaborative environment and is passionate about elevating brand presence through innovative communication strategies.
Key Responsibilities:
Strategic Planning & Program Execution
- Design and launch initiatives that strengthen customer engagement and broaden market visibility.
- Ensure alignment of marketing programs across departments and business units.
- Monitor performance metrics and deliver actionable insights to stakeholders.
Website & Content Oversight
- Manage and refresh website content to reflect current messaging and brand identity.
- Create optimized content that enhances search engine rankings and increases site traffic.
- Publish approved materials using WordPress and maintain site integrity.
Digital Media & Campaign Development
- Produce multimedia assets, including videos and graphics, for digital campaigns and web use.
- Develop compelling visual content tailored to audience preferences and campaign goals.
- Maintain backend systems and ensure all digital certificates and integrations are current.
Cross-Functional Collaboration & Reporting
- Partner with internal teams to ensure unified messaging across all communication channels.
- Generate regular performance reports to assess content effectiveness and strategic impact.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related discipline.
- Experience: 3-5 years in a marketing, communications, or digital media role.
- Skills:
- Expertise in WordPress and CMS platforms.
- Strong grasp of SEO best practices.
- Exceptional writing and editing capabilities.
- Proficiency in video production and editing.
- Analytical mindset with the ability to interpret data and optimize strategies.
- Excellent organizational and project management skills.
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