Product Marketing Manager
Location: Richmond, VA (Remote)
Department: Marketing
Reports to: Director of Marketing
Employment Type: Full-Time
Are you a strategic thinker with a passion for consumer behavior and brand storytelling? Do you thrive in fast-paced environments and love turning insights into action? Join our dynamic team as a Product Marketing Manager and help shape the future of our beloved consumer goods brand!
About the Role:
As a Product Marketing Manager, you'll be the voice of the customer within the organization. You'll lead go-to-market strategies, craft compelling product messaging, and collaborate cross-functionally to drive product adoption and brand loyalty.
Key Responsibilities:
- Develop and execute product marketing strategies for new and existing products.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Define product positioning, messaging, and value propositions.
- Partner with Product, Sales, and Brand teams to align on launch plans and promotional campaigns.
- Create sales enablement tools, including presentations, product sheets, and training materials.
- Monitor and report on product performance, customer feedback, and campaign effectiveness.
What We're Looking For:
- 4+ years of experience in product marketing, preferably in the consumer goods industry.
- Strong understanding of market research, customer segmentation, and product lifecycle management.
- Excellent communication and storytelling skills.
- Proven ability to manage multiple projects and meet deadlines.
- Bachelor's degree in Marketing, Business, or a related field (MBA a plus).
FAQs
Congratulations, we understand that taking the time to apply is a big step. When you apply, your details go directly to the consultant who is sourcing talent. Due to demand, we may not get back to all applicants that have applied. However, we always keep your resume and details on file so when we see similar roles or see skillsets that drive growth in organizations, we will always reach out to discuss opportunities.
Yes. Even if this role isn’t a perfect match, applying allows us to understand your expertise and ambitions, ensuring you're on our radar for the right opportunity when it arises.
We also work in several ways, firstly we advertise our roles available on our site, however, often due to confidentiality we may not post all. We also work with clients who are more focused on skills and understanding what is required to future-proof their business.Â
That's why we recommend registering your CV so you can be considered for roles that have yet to be created.Â
Yes, we help with CV and interview preparation. From customised support on how to optimise your resume to interview preparation and compensation negotiations, we advocate for you throughout your next career move.