VP Retail Sales
A leading food manufacturing company is currently seeking a Vice President, Retail Sales to lead national retail growth strategy and execution, driving revenue and profitability through strategic partnerships and innovative solutions.
- Develop and execute a national retail sales strategy focused on premium product lines, including ready-to-eat proteins, sides, and meal kits.
- Build and lead a high-performing sales team, including regional directors, account managers, and broker networks.
- Cultivate relationships with key retail partners to drive placement, promotions, and category growth.
- Lead customer negotiations, trade spend management, and joint business planning.
- Collaborate with Marketing and Culinary teams to align product innovation with consumer trends and retailer needs.
- Partner with Operations and Supply Chain to ensure accurate forecasting, inventory management, and on-time delivery.
- Monitor competitive activity and market trends to identify opportunities for differentiation and growth.
- Represent the brand at trade shows, culinary events, and industry forums.
- Bachelor's degree in Business, Marketing, or related field; MBA preferred.
- 10+ years of progressive sales leadership experience in food manufacturing, with a strong focus on retail channels.
- Experience with premium, refrigerated, or prepared food categories.
- Proven success in launching and scaling new products in retail environments.
- Strong leadership, strategic thinking, and negotiation skills.
- Ability to travel up to 50%.
- Familiarity with consumer education around premium food positioning.
- Experience working with culinary teams and translating food trends into retail strategy.
- Success in building brand presence in both natural and conventional retail channels.
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