Director of Growth
Our client is on a mission to make bedding better for you and the planet. We're looking for a sharp, well-rounded Director of Growth to lead the eCommerce growth strategy and drive performance across paid media and creative. You'll be at the heart of our growth engine-guiding strategy, creative direction, and execution across channels.
This role is perfect for someone who thrives in fast-paced environments, loves testing and iterating, and isn't afraid to challenge the status quo.
Role Responsibilities:
- Own and optimize our eCommerce growth strategy across DTC and eCommerce to hit revenue targets.
- Identify new growth opportunities-from sharper positioning and creative angles to untapped channels and audiences.
- Align paid media strategy with growth goals in close partnership with our media buyer.
- Lead creative strategy for ads and performance content, ensuring every concept is built to convert.
- Analyze performance data to uncover insights, guide testing, and optimize the full growth funnel.
- Get hands-on to support launches, troubleshoot issues, and push growth levers forward.
- Work cross-functionally with the Client leadership team and external partners to align marketing with product launches, brand campaigns, and seasonal moments.
Experience Preferred:
- Five (5) years of experience in growth marketing, ideally in high-growth DTC or CPG environments.
- Bachelor's degree from an accredited institution required.
Qualifications:
- Proven success owning performance marketing strategy and creative development.
- Deep understanding of CAC, LTV, ROAS, CVR, and other key metrics.
- Analytical and creative-able to turn data into insights and ideas into impact.
- Experienced in managing media buyers and creative teams; a strategic leader who's not afraid to dig in.
- Familiar with Amazon growth strategies and agency partnerships.
- Highly collaborative, curious, and excited to test, build, and scale quickly.
- Clear communicator and critical thinker who thrives in fast-paced, iterative cultures.
FAQs
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