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Content Director, Paid Social Advertising - PR/613024_1791289725

Content Director, Paid Social Advertising

Calabasas
Permanent
$17,000 - $190,000 USD a year
Commercial Solutions
PR/613024_1791289725
Content Director, Paid Social Advertising
A rapidly growing consumer e-commerce organization is seeking a Content Director, Paid Social Advertising to lead a newly created Advertising Department. This individual will own paid social creative strategy across a portfolio of consumer brands while building and developing a growing team of creative talent, agency partners, and content creators. This role sits at the intersection of performance marketing and creative leadership. The ideal candidate will understand how to build compelling creative, optimize advertising performance, and leverage customer acquisition data to drive growth. This is a highly visible leadership opportunity with significant influence over the future direction of the advertising organization.
Responsibilities:
  • Lead and develop the company's Advertising Department.
  • Own paid social creative strategy across multiple consumer brands.
  • Oversee creative development, execution, testing, and optimization across channels including Meta and TikTok.
  • Manage Art Directors, content creators, agency partners, and contractors.
  • Analyze campaign performance and leverage insights to improve results.
  • Drive creative testing initiatives to optimize customer acquisition and conversion.
  • Partner cross-functionally with marketing, analytics, and leadership teams.
  • Help shape a growing creator program and scalable creative processes.
  • Leverage AI-powered tools and emerging technologies to improve creative output.
  • Provide leadership, mentorship, and strategic direction across the organization.
Requirements:
  • 5+ years of experience in creative leadership, performance marketing, paid social, or customer acquisition.
  • Strong experience across Meta, Facebook, Instagram, and TikTok.
  • Deep understanding of ROAS, CAC, conversion optimization, and performance creative.
  • Experience leading creative teams, agencies, or content creators.
  • Ability to balance creative strategy with data-driven decision making.
  • DTC, e-commerce, consumer products, retail, or digital marketplace experience preferred.
  • Agency experience or experience managing agency partners is highly desirable.
  • Strong communication and leadership skills.
  • Bachelor's degree preferred or equivalent professional experience.

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