Director of Product Marketing - Beauty
Director of Product Marketing
A consumer products organization is seeking a Director of Product Marketing to lead the growth, innovation, and financial performance of a category or group of related categories. Acting as the category General Manager, this leader will set the strategy, shape the product roadmap, own category performance, and develop a high-performing product marketing team.
What You'll Do
- Develop and lead multi-year category growth strategies.
- Define where to play, how to win, and where investment should be prioritized.
- Own category roadmaps, portfolio plans, pricing architecture, and profitability targets.
- Translate consumer needs, usability insights, and market trends into innovation platforms.
- Build and manage a pipeline of physical-product innovations.
- Lead portfolio reviews and prioritize initiatives competing for resources.
- Own category P&L performance and support investment allocation decisions.
- Manage the full product lifecycle from concept development through commercialization.
- Connect Product Development, R&D, Engineering, Sales, Supply Chain, Operations, Finance, Insights, and Customer Marketing.
- Partner with Asia-based development teams on innovation and commercialization plans.
- Lead, coach, and develop a team of Product Marketing professionals.
- Build stronger organizational capabilities in innovation, strategic thinking, and financial acumen.
What You'll Bring
- 8-10+ years of progressive product marketing, category management, or brand strategy experience.
- Proven success within consumer goods or durable physical products.
- Experience creating category strategies and driving innovation-led growth.
- Strong knowledge of consumer insights, usability, user experience, product positioning, and market dynamics.
- P&L ownership, business-case development, pricing, margin, and portfolio profitability experience.
- Full product lifecycle experience, including concept development, stage-gate processes, and go-to-market execution.
- Experience leading global, cross-functional teams in a matrixed organization.
- People leadership experience, including coaching and talent development.
- Strong executive communication, presentation, and storytelling skills.
- Bachelor's degree in business, marketing, engineering, or a related field; MBA preferred.
Why This Role
- Operate as the General Manager of a consumer-products category.
- Directly influence category strategy, innovation, investment, and financial results.
- Shape a multi-year innovation roadmap for tangible consumer products.
- Lead across the full organization, from consumer insight through commercialization.
- Build a team and strengthen how the wider organization approaches innovation.
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