Director of Product Marketing - Home Category
Director of Product Marketing, Home Category (Garment Care & Steamers)
About the Opportunity
A leading global consumer products organization is seeking a Director of Product Marketing to lead strategic growth and innovation across its Garment Care & Steamers portfolio. This individual will play a critical role in shaping category strategy, driving consumer-led innovation, accelerating digital growth, and delivering market-leading products that strengthen brand leadership in the home appliance space.
This is a highly visible position that partners closely with Product Development, Consumer Insights, Sales, eCommerce, Engineering, Brand Marketing, and Executive Leadership to identify emerging trends, develop breakthrough products, and execute winning go-to-market strategies.
The ideal candidate combines strong consumer product marketing expertise with a passion for innovation, category management, and commercial excellence. Experience revitalizing or transforming product categories through innovation and digital-first initiatives is highly valued.
Key Responsibilities
Category Leadership & Strategy
- Develop and execute the long-term growth strategy for the Garment Care & Steamers portfolio.
- Identify whitespace opportunities, emerging consumer trends, and competitive threats within the category.
- Build and manage a multi-year innovation roadmap aligned with business objectives and consumer needs.
- Drive category expansion through new product introductions, portfolio optimization, and strategic market positioning.
Consumer-First Innovation
- Champion a consumer-centric approach across all product and marketing decisions.
- Leverage consumer insights, market research, and trend analysis to identify unmet needs and future opportunities.
- Translate consumer needs into compelling product concepts and business cases.
- Partner with Insights and R&D teams to ensure innovations address meaningful consumer pain points.
Product Marketing & Go-to-Market Execution
- Lead end-to-end commercialization strategies for new product launches.
- Define value propositions, product positioning, pricing strategy, and messaging architecture.
- Develop integrated launch plans across retail, eCommerce, digital, and omnichannel environments.
- Ensure all marketing initiatives are aligned with brand strategy and category objectives.
Digital & eCommerce Growth
- Drive digital-first product strategies designed to win within online marketplaces and direct-to-consumer channels.
- Analyze digital consumer behavior and market trends to optimize product portfolios.
- Collaborate with eCommerce teams to enhance product discoverability, conversion, and online content performance.
- Monitor marketplace dynamics and competitive activity to inform business strategies.
Cross-Functional Leadership
- Serve as the strategic link between Product Development, Engineering, Sales, Supply Chain, Consumer Insights, and Marketing teams.
- Influence senior leadership through data-driven recommendations and business cases.
- Lead cross-functional teams through innovation, commercialization, and lifecycle management processes.
- Mentor and develop product marketing talent within the organization.
Qualifications
- Bachelor's degree required; MBA preferred.
- 10+ years of progressive experience in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products.
- Proven success leading consumer product categories from strategy through commercialization.
- Experience developing and launching innovative consumer products that deliver measurable business growth.
- Demonstrated ability to identify and capitalize on consumer and market trends.
- Strong background partnering with Product Development and Engineering functions.
- Experience within home appliances, household products, consumer electronics, personal care, beauty appliances, kitchen products, or adjacent consumer categories preferred.
- Strong analytical, financial, and strategic planning capabilities.
- Exceptional communication, leadership, and stakeholder management skills.
FAQs
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