How to Write a Great Employer Value Proposition (EVP)

As competition in the supply chain industry intensifies, attracting top talent remains a significant challenge. In a hyper-competitive labor market, companies must craft a strong Employer Value Proposition (EVP) to draw in the skilled professionals they need. 

The following insights will guide you in developing an EVP that not only attracts new talent, but also retains and motivates existing employees through universal branding and messaging.

Where to start

Developing an EVP should be a truly collaborative process. You are identifying and communicating elements of your company culture, values, perks, and opportunities.

Collect data from the sources around you to help define elements that you can build your EVP around. These could include:

• Your company’s core mission
• Existing perception from employees at your company
• What your company can offer new employees

Developing employee personas by reviewing a position you are looking to fill also uncovers benefits that you are not emphasising in your employer brand. Ask yourself questions such as:

• What environment would the employee like working in?
• What is their work experience and personality traits?
• What salary range and qualifications need to be considered?

How to write an EVP

EVPs can take many formats, and it is beneficial to draft an EVP in a various styles. These can include:

• A longer, more detailed statement, illustrating each point with benefits provided.
• A brief overview, offering a couple of paragraphs outlining your overall proposition.
• A one-sentence definition, for short-form advertising and marketing activity.

When writing an EVP statement, there are five crucial elements it should cover:

• Work - What will employees be doing and working towards?
• Rewards - Alongside a salary, what are you offering employees?
• Environment – What are the offices like? Are there opportunities to socialise?
• People - From your CEO to your suppliers, what are the shared values and characteristics?
• Opportunities - Will there be opportunities to train, develop, advance, and network?

5 tips to create a strong EVP

1. Ensure a universal message
2. View employees as customers
3. Keep to simple language
4. Focus on the future
5. Lead honestly, avoid false or misleading statements

A strong Employer Value Proposition has become essential for attracting and retaining top talent. By clearly communicating your unique benefits, you appeal to new hires and strengthens your ability to retain your current team, ensuring long-term success in an increasingly competitive industry.