Senior Director of Global Product Development
We are seeking a Senior Director of Global Product Marketing to lead innovation and category growth for a high-growth, industry-leading consumer brand.
Key Responsibilities
Innovation Strategy & Portfolio Leadership
- Own the long-term product and innovation roadmap across multiple price tiers and consumer segments
- Identify whitespace opportunities, emerging trends, and competitive gaps
- Build clear product architectures, segmentation strategies, and "good-better-best" frameworks
- Drive new product development from early-stage ideation through commercialization
Consumer Insight & Product Storytelling
- Translate consumer behavior and insights into differentiated product concepts and narratives
- Develop compelling value propositions, naming strategies, and product positioning
- Partner with marketing and creative teams to ensure strong storytelling across all channels (retail, digital, packaging, etc.)
- Champion a consumer-first mindset across the organization
Cross-Functional Product Development
- Partner closely with Industrial Design, Engineering, and global teams to deliver best-in-class products
- Guide decisions around features, materials, finishes, and packaging aligned with market trends and cost targets
- Ensure alignment between innovation, manufacturing feasibility, and commercialization timelines
Commercial & Retail Strategy
- Support sales teams with retailer-specific strategies and compelling product presentations
- Drive assortment strategy across key channels (mass, specialty, e-commerce, club, etc.)
- Contribute to pricing architecture, merchandising, and business performance analysis
Team Leadership
- Lead, mentor, and develop a high-performing product marketing team
- Foster a culture of innovation, collaboration, and accountability
- Build strong cross-functional alignment across domestic and global stakeholders
Qualifications
- 10+ years of experience in product marketing, innovation, or product development within consumer goods
- Experience in cookware, housewares, kitchen appliances, or adjacent categories strongly preferred
- Proven track record of launching and scaling consumer products from concept to market
- Strong strategic thinking, storytelling, and consumer insight capabilities
- Experience leading cross-functional teams in a matrixed environment
- Strong communication and executive presence
FAQs
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